ABOUT
COSTRATEGIST
We’re more than just a marketing agency — We’re storytellers, dreamers, & problem-solvers who believe in the power of great ideas
Our Mission Is Simple…
Costrategist exists to help brands win where culture, content, and commerce collide. Our mission is to turn social attention into predictable, profitable revenue by building systems that align strategy, storytelling, and shopping across TikTok Shop and the broader social commerce ecosystem.
Help Your Business Grow
We help your business grow by turning TikTok into a repeatable sales channel, not a guessing game. By auditing your TikTok Shop, content, offers, and creator ecosystem, we identify the quickest paths to revenue and remove the friction that’s holding you back. Then we build and help execute a clear social commerce strategy—aligning content, creators, lives, and campaigns—so every effort ladders up to measurable, scalable growth.
People Over Profits
At Costrategist, we’ve always believed that people come before profits. The only reason we get to do what we do is because of the creators and affiliates who trust us with their time, audiences, and energy. Over the years, we’ve built real relationships—not transactional ones—so when we design offers, campaigns, or launch moments, they’re rooted in mutual respect and long-term value for everyone involved. That people-first foundation is what makes our affiliate ecosystem so powerful, and why the wins we create together actually last.
Listen & Implement
Costrategist is built on partnership, not pass-offs. We don’t disappear behind a dashboard while you hope for the best—we listen, co-create, and implement with you. Your team brings product knowledge and brand vision; we bring social commerce strategy, creator insight, and execution. Together, we test, learn, and iterate in the open so your TikTok Shop isn’t “managed by an agency,” it’s grown by a combined team that’s fully aligned on the same goals.
Our team thrives on collaboration & innovation, crafting custom solutions that captivate, engage, and inspire
MEET THE TEAM
We’re not a team that just “does TikTok”—we live it. We’re the people who buy from creators, scroll way too long, and obsess over the trends, sounds, and formats that actually move culture (and carts). Because we’re so close to the platform and the communities on it, we’re able to spot shifts early and translate them into strategies that feel native, not forced. Your team thrives on product and brand; our team thrives on collaboration and innovation, crafting custom solutions that captivate, engage, and inspire the customers you’re trying to reach.
KRYS ONGJANCO
Krys Ongjanco is the founder and CEO of Costrategist, a social-first growth agency built at the intersection of culture, content, and commerce. With over 15 years of experience in digital marketing and brand strategy, Krys has helped brands rethink how they show up, sell, and scale in emerging channels—most notably on TikTok.
VICTORIA SORIANO
Victoria is a project and affiliate manager who keeps campaigns moving and relationships thriving. With a background in coordinating fast-moving social commerce launches, she sits at the center of creators, brands, and internal teams—making sure everyone knows what’s happening, what’s due, and what success looks like. Known for clear communication, organized execution, and a calm, solution-first mindset, [Name] turns moving parts into smooth launches and repeatable wins.
KEN CHARLES
Ken is a data analyst who turns messy numbers into clear, practical insights. With experience across multiple industries and data tools, he focuses on finding patterns that actually inform better decisions—not just prettier dashboards. Curious by nature and detail-obsessed in practice, Ken helps teams understand what’s really happening in their data so they can move faster and smarter.
PAULINA LORSEN
Paulina is the brain behind the briefs that make great content possible. Specializing in turning loose ideas and business goals into clear, creator-friendly direction, she translates strategy into concepts, hooks, and shot lists that are actually fun to execute. With a sharp eye for storytelling, trends, and what stops the scroll, Paulina makes sure every brief sets creators up to deliver content that feels on-brand, native to the platform, and built to convert.
HOW WE CAN WORK TOGETHER
